FlowRider® Inc., a global leader in stationary wave system technology, announced today an exclusive licensing agreement to bring the Flow House brand to the Kingdom of Saudi Arabia. The agreement marks a significant milestone for both companies as they collaborate to introduce the unique concept of combining food, beverage, and surfing entertainment to the Saudi market.
Flow House venues offer a dynamic atmosphere where guests can relax and enjoy food and drinks while being entertained by the thrill of surf. The heart of each venue will be a FlowRider surf simulator, which provide a safe and enjoyable surfing experience for people of all ages.
“This partnership is a testament to the strong relationship between FlowRider and our Saudi partners,” said Marshall Myrman, President of FlowRider Inc. “We’re thrilled to be working with SEVEN to create an iconic entertainment destination that will redefine the guest experience in Saudi Arabia. Together, we’re bringing the surf culture to a new audience and contributing to the Kingdom’s thriving entertainment landscape.”
Three Flow House Venues Coming to the Kingdom
Three Flow House venues are currently under construction in prime locations across Saudi Arabia. The first, located in the heart of Riyadh as part of the Al Hamra development, will feature a FlowRider Double, a cutting-edge surf simulator that creates a silky-smooth wave experience. The other two venues, in Khobar and Jeddah, will boast a FlowCurl and a FlowSurf respectively.
“We are working on numerous projects, but the three Flow Houses are particularly exciting,” said Damien Latham, Chief Attractions Officer at Saudi Entertainment Ventures (SEVEN). “This is a new type of venue for the Saudi market, but one that international visitors already love. I look forward to seeing both locals and tourists developing new skills on the waves and sharing the experience with their family and friends.”
Vision 2030
By introducing innovative attractions like Flow House, SEVEN and FlowRider Inc. are working to support the Kingdom’s goals of becoming a top global destination for tourists and residents alike. The Flow House venues will not only provide unique recreational opportunities but also contribute to the local economy by attracting visitors, creating jobs, and promoting an active, healthy lifestyle. This initiative represents a significant step toward realizing the ambitious goals set forth in Vision 2030, ultimately enhancing the quality of life and leisure options available in Saudi Arabia.
